Del's Landscaping Rebrand

We partnered with Cincinnati-based landscaping company Del's Landscaping to embark on a transformative journey of brand redesign. Del's, previously thriving without professional design input, recognized the pivotal role a refined brand could play in their expansion efforts. Seeking to infuse more personality and modern touch into their image, Del's approached Greenhouse for a comprehensive redesign. The objective was clear: to develop a brand that authentically reflected their values introduced a contemporary aesthetic, and laid the groundwork for scalable growth. Greenhouse initiated a thorough discovery phase, leveraging collaborative workshops to deeply understand Del's unique personality and aspirations. The result was a modern and personable visual identity, featuring a revamped logo, a refreshed color palette, and cohesive brand collateral. The impact was substantial, injecting new life into Del's Landscaping and providing them with a contemporary and cohesive brand foundation as they embark on their scaling journey. The redesigned brand now serves as a powerful tool, enhancing recognition and establishing a dynamic and personable presence in the competitive landscaping industry. We also partnered with Astronomical Digital Design to refresh the company's website.

‍

Branding

Jacky Winter spent 17+ years helping clients think strategically, but they had never done brand strategy on themselves. We worked with the team to define a brand purpose that captured what they do best: give creative ideas and careers a place to soar. We also helped them with a category definition to stand out from a crowded category of other artist agencies.

‍

Brand Architecture + Nomenclature

Even though Jacky Winter is best known for artist representation, they do a whole lot more. We helped them organize their portfolio of offerings in a simple, straightforward brand architecture. We also helped them with nomenclature to keep their names consistent.